You didn't start a company to become its project manager.

I build simple solutions to complex problems so that you can do more of what you do, better.


There's always more that can be done.

Beyond a point, effort ceases to be the limiting factor in the growth of a business. Work still gets done, but only because you are standing in the middle.

You have a design problem. Nobody drew the lines, so the lines run through you.

  • You're the person everything waits on
  • Nobody's sure who owns what, so you own everything
  • You can't take two weeks off without something breaking
  • You're not sure which parts of the business actually make money
  • You've hired good people and you're still doing their job

How I work

  1. 01

    A call

    Forty-five minutes. I ask a lot of questions about how the business actually runs. If I can't help, I'll tell you and point you somewhere better.

  2. 02

    A four-week diagnostic

    I map how work really moves through your business, find the constraints, and hand you a written roadmap ranked by what it's costing you. Fixed fee. The work stands on its own. Run it yourself, or we can look at next steps together.

  3. 03

    Execution, if you want it

    If you'd rather I run the roadmap with you, we scope that at the end. Monthly, defined capacity, no long lock-in.


Operations Diagnostic

Four weeks inside the business, looking at how work actually moves rather than how the org chart says it should. At the end you get a written document you can act on with or without me.

  • A map of how work actually moves through your business today
  • Every constraint found, ranked, with a cost attached
  • A 90-day roadmap with the reasoning for the sequence
  • Role and hiring recommendations
  • The handful of numbers you should be watching weekly
  • A 90-minute working session to walk through it

Four weeks. Fixed fee. No ongoing commitment.


Who I am

Work is a game — my play is making my own role obsolete.

  • Automated a manual data product into an ingest-to-delivery pipeline serving 100 affiliates.

  • Digitized a print-built magazine into a dynamic website reaching 2,000+ industry readers.

  • Systematized a scatter of business assets into a knowledge system maintained seamlessly by an automated bot swarm.


Who this isn't for

  • If your problem is that not enough people are buying, you need a marketing person, not me
  • If you're under about $1M in revenue, this probably isn't affordable yet and that's fine
  • If you want someone to take work off your plate without changing how decisions get made, it won't work

You're a five-minute call away from freedom.

Tell me what's going on. I'll read it and reply myself, usually within a day.

Or email me directly: rick@workingname.io