You didn't start a company to become its project manager.
I build simple solutions to complex problems so that you can do more of what you do, better.
There's always more that can be done.
Beyond a point, effort ceases to be the limiting factor in the growth of a business. Work still gets done, but only because you are standing in the middle.
You have a design problem. Nobody drew the lines, so the lines run through you.
- You're the person everything waits on
- Nobody's sure who owns what, so you own everything
- You can't take two weeks off without something breaking
- You're not sure which parts of the business actually make money
- You've hired good people and you're still doing their job
Shipping a great product isn't enough.
You started a business because you're good at something. Building the product. Doing the work. Solving a problem better than anyone else. That strength got you here.
But the business needs more than your best work. A sales process that turns interest into revenue. Pricing that leaves a margin. Cash flow you can plan around. Delivery that doesn't depend on you catching every dropped ball.
Those may never be your favorite parts of the job. They still need to work.
I help you build the business around the thing you do best: find what's holding growth back, put clear ownership and repeatable systems in place, and make the numbers useful. So more revenue becomes a stronger business, rather than a bigger job for you.
Let's find what's missingHow I work
- 01
A call
Forty-five minutes. I ask a lot of questions about how the business actually runs. If I can't help, I'll tell you and point you somewhere better.
- 02
A four-week diagnostic
I map how work really moves through your business, find the constraints, and hand you a written roadmap ranked by what it's costing you. Fixed fee. The work stands on its own. Run it yourself, or we can look at next steps together.
- 03
Execution, if you want it
If you'd rather I run the roadmap with you, we scope that at the end. Monthly, defined capacity, no long lock-in.
How I learned to love the clankers
Less busywork. More room to think.
AI is useful when it takes a real piece of work off your plate. The point isn't to add another tool to the pile. It's to build a business that runs better.
Start with how the work moves. Simplify what you can. Automate what makes sense. Keep people responsible for the decisions that matter.
Operations Diagnostic
Four weeks inside the business, looking at how work actually moves rather than how the org chart says it should. At the end you get a written document you can act on with or without me.
- A map of how work actually moves through your business today
- Every constraint found, ranked, with a cost attached
- A 90-day roadmap with the reasoning for the sequence
- Role and hiring recommendations
- The handful of numbers you should be watching weekly
- A 90-minute working session to walk through it
Four weeks. Fixed fee. No ongoing commitment.
Who I am
I build businesses that run themselves, then I hand over the keys.
Turned a manual radio-airplay data product into an automated pipeline that delivers to 100 affiliates every week.
Built a digital magazine read by 2,000+ industry insiders.
Designed and constructed a self-sustaining knowledge management system that recursively improves itself.
Who this isn't for
- If your problem is that not enough people are buying, you need a marketing person, not me
- If you're under about $1M in revenue, this probably isn't affordable yet and that's fine
- If you want someone to take work off your plate without changing how decisions get made, it won't work
You're a five-minute call away from freedom.
Tell me what's going on. I'll read it and reply myself, usually within a day.
Or email me directly: rick@workingname.io